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Schedule a 30 Minute consultation with a client advisor today. Start

Personal Branding

Stand Out with a Strong Personal Brand

As a small business owner, establishing your personal brand is key to connecting with customers and standing out in a crowded market. At E-Rapid, we’re experts in helping develop and promote your unique brand story and identity.

Defining Your Personality

We start by getting to know you and your business inside and out through in-depth interviews and research. This allows us to pinpoint what makes you and your business tick – your motivations, values, passions and what sets you apart. We uncover the authentic personality at the heart of your enterprise. This forms the basis for crafting an genuine brand identity that resonates.

Crafting Your Narrative

Next, our talented content team breathes life into your brand by crafting compelling content across your website, blog, social media, and other channels. Through insightful, engaging storytelling, we shape content that brings your origin story and brand values to life. Our focus is on creating connection through shared experiences and aspirations. We help you relate to customers as more than just another business transaction.

Designing Your Image

Our designers incorporate the essence of your brand personality into visual assets like logos, graphics, color schemes, photography and website design. We establish visual brand identity components that further reinforce who you are and what you stand for in customers’ minds. Recognizable and consistent visuals are key for sticking in the minds of site visitors and social followers.

Amplifying Your Reach

Getting the word out about your personal brand is critical. Our team employs targeted digital marketing strategies tailored to your audience, including:

  • Search engine optimization to improve your visibility and rankings when customers search for businesses like yours. We focus on long-tail, locally-optimized keywords.
  • Social media marketing through organic and paid campaigns to expand your following and connections. We engage followers through promotions, contests and rich media content.
  • Email marketing to nurture leads and customers through personalized campaigns full of valuable, relevant content. We help you turn followers into brand evangelists.
  • Online reviews and reputation management to maintain a positive brand image across the web. We amplify positive sentiment and respond appropriately to any criticisms.
  • Retargeting to reconnect with past website visitors through digital ads follow them across the web. We keep your brand top-of-mind.

Measuring Your Impact

We make branding measurable by tracking key performance indicators (KPIs) showing how your brand building activities increase awareness, improve reputation, boost web traffic and conversions, and ultimately contribute to business growth. Ongoing optimization ensures maximum return.

An Ally for the Long Term

Your personal brand is not a one-and-done project. As your business evolves, so should your brand messaging and strategy. We continue honing your narrative, visuals and marketing over time to ensure your personal brand remains differentiated, authentic and effective at fueling your success as you grow.

For personalized branding services tailored to showcase your true business identity, reach out to our team today. Let’s discuss how we can help you stand out amid the competition through the power of branding.